查看完整版本: 写一篇吸引眼球的卖人广告(-) 简介－－－美国老土

写一篇吸引眼球的卖人广告(-) 简介－－－美国老土

Resume Preparation
一份有效的卖人广告是找工作过程中最重要的第一步.

如果您广告上的内容让东家或人贩子达到一定的满意度, 他们才有可能进一步在您身上花时间.

很多朋友想让俺帮着改广告, 一开始俺也应承下了. 但改广告不是象发贴子那样容易, 需逐字推敲, 没有几个小时改不了一份. 想想怕把人家好事耽搁了咋办, 只好不再应承了. 还请朋友们鉴谅.

以下内容选自玛利她爸当年参加的广告培训班的资料. 对俺算是又一次复习, 对大伙中还不会写广告的, 也许会有点用吧.

Some general information about resume
-- There is no such a thing as perfect resume;
-- Resume work for you and against you at the same time equally as well;
-- The primary use of a resume, by employer, is to weed out candidates that do not “appear” to be, or are definitely not “qualified”;
-- Resume loss more interview and jobs than they gain;
-- A resume should not present all of the facts. It entices the reader to seek more information.

Resume Do’s and Don’ts
DO’s:
-- Place strongest statements first;
-- keep sentence and paragraphs short and to the point. It is not necessary to always use complete sentence.
-- Use simple terms; in most cases it’s advisable to stay away from industry jargon.
-- Make comment related to personal evaluations;
-- Have it checked for spelling and punctuation (2 or 3 times and after each revision);

DON’Ts
-- Include photographs;
-- List reference, or include reference letters:
-- Mention disability/problems;
-- State Salary or Salary requirement;
-- List irrelevant information (age, sex, weight, children, etc…);
-- Use the word “I”;
-- Copy on both side of paper.

Types of Resume:
1. Chronological:
Organized according to the sequence of your work history. Always begin with your current or last position and work backward.
2. Functional:
Organized around skill categories and achievements; it highlights your qualifications in “generic” term and can play down a special industry or type of work. It does not list employers, dates, and titles.
Advantage:
Emphasizes and focuses on impressive capabilities;
Take the focus off of dates, name, places, number of employers, etc;
Can be targeted if you know that an employer is looking for.
Disadvantages:
You must be able to concretely support all statements;
Many readers require dates and employer name to evaluate prospective candidates. This format may confuse them.
Use:
Career change situation;
Upgrade situations in one specific industry.
3. Combination:
A blend with the advantages of both and none of the disadvantages.
[b]Note: This is the format that I suggest using.[/b]

You can select the format that you are most comfortable with. It is possible that you may elect to use more than on type for different situations.

No matter which format you choose, there are four things a reader wants to know when they begin reviewing a resume:
-- who you are and how do they contact you;
-- what do you do;
-- What can you bring to the company/position;
-- how well do you match up to their “version” of their need.

Resume Writing
Rule#1: Advertise what you are and what you want;
Rule#2: Keep it clean, simple and to the point.
“If they have to search for it, they won’t read it”

写一篇吸引眼球的卖人广告 (二) Combination Resume

Sample Combination Resume Format

Name: [b]Hong Liu [/b]123-456-8888
101 University Park, Apt 100 [email]hongliu@yahoo.com[/email]
Anytown, CX 95129

OBJECTIVE: State what you are looking for. Use only one objective per resume
SUMMARY: Taken from long hand account and synopsized. Use power words and action phases. Must relate to duties, skills and abilities detailed in targeting position deion.

EDUCATION: Put on front page only if relevant or enhancing, if not put onto back page.

ACCOMPLISHMENTS:
-- Format from the standpoint of skills.
-- Resulting improvement … what you did.
-- Bullet, as is done here.
-- Do not need to be complete sentences.
-- Keep to single sentences whenever possible.
-- Include at least 3 to 6 appropriate examples for a stand alone section.

EMPLOYEEMENT
FROM – TO: Company Name, location (Optional)
Position
One or two brief sentences about company.

Brief deion of what your duties and responsibilities were.

FROM – TO: Company Name, location (Optional)
Position
One or two brief sentences about company.

Brief deion of what your duties and responsibilities were.

it it all? hope more content.